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Before the advent of the digital age, there were only a few media outlets that could reach a large audience. Newspapers, broadcasters, magazines and production houses comprised the majority of media that people consumed on a regular basis.
Online media has fundamentally changed the business landscape. Anyone can now create media and share it with an unlimited number of customers through a platform. This widening of reach is known as “Owned Media.” When properly utilized, Owned media can be one of the most powerful marketing tools a company can use.
The ease of creating and sharing content can result in problems. Common Internet memes and unauthorised use of music are examples of the way that a lack of clear copyright laws can make online media difficult to manage.
If your company creates its own media and distributes it to customers on a list that it could be classified as a media company in 2023. This includes companies who produce their own content such as podcasts, videos on YouTube and electronic books. The purpose of a digital media company is to provide their audience with engaging content and to expand the audience of the brand through word of mouth and social media marketing. These goals can be achieved through paid advertisements on platforms like PPC, Facebook ads and Google Adwords. Effective social media marketing takes many hours of work to be successful.